New Balance

The beginning of the new balance sneaker era

In 1941 with his business partner Hall, Riley began manufacutring New Balance sneakers for running, basketball, baseball, boxing and tennis. The break through came with the “Trackster”, a functinonal running shoe which was very popular within the college championships and sports programme of the YMCA.

Besides streetshoes he began designing sportshoes for track and field and basketball in 1941. Because his sneakers exceptionally considered the natural form of the human foot, they were soon worn by thousands of athletes all over the world. Today New Balance is the forth largest sports brand of the world. It still stands for outstanding comfort and modern design. Especially the technology of the rifle sole which ensures a incomparable quick-start. This was certified as the New Balance M320 won the test of the Runner’s World as Best Runnig Shoe of the Year. To date the the sneakers a well-known for their cushioning which perfectly protects the joints of a runner. Classic design, comfort with high-quality materials, convinced the new balance shoe not only in the field of sport but has long been on the street established itself as respected lifestyle sneaker.